Selling
Why Selling Your Own Home Costs You More
Quick answer
Data shows that homes sold by the owner sell for $380,000 on average, while homes sold by an agent sell for $435,000. Trying to save money on a commission usually costs you about $55,000 in the end because you lack the digital marketing required to reach open-market buyers.
Key takeaways
- Agent-assisted sales command a 12.6% higher price on average.
- Only 5% of homes are sold by owner today, an all-time low.
- 75% of FSBO sellers still end up paying a buyer's agent commission.
- Without professional marketing, your home sits longer, costing you money.
Do homes sold by owner sell for less?
Yes. In 2025, agent-assisted homes sold for a median price of $435,000, while For Sale By Owner (FSBO) homes sold for $380,000. That is a $55,000 difference.
Many sellers try to sell their own home to save 5% or 6% on agent commissions. But losing $55,000 on the final sale price completely wipes out any savings.
When you use a professional agent with a strong digital marketing plan, more buyers see your home. More buyers mean better offers, which covers the cost of the commission and puts more money in your pocket.
Do I still have to pay a commission if I sell by owner?
Usually, yes. Even if you don't hire an agent to list your home, 75% of FSBO sellers still have to pay the buyer's agent a commission to get the deal done.
If a buyer comes to you with an agent, that agent expects to be paid for bringing you the buyer and handling the paperwork. If you refuse to pay them, they will simply take their buyer to another home.
Frequently asked questions
Why are fewer people selling their own homes?
Only 5% of homes are sold by owner today. Transactions are more complicated, legal rules are stricter, and without professional digital marketing, your home is invisible to most buyers.
See how our digital marketing gets you more money.
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South Florida real estate agent